Client
Holandria Cosmetics
Services
Packaging, Branding, Email Marketing, Affiliate Management
Year
2022
Colour cosmetics are about self-expression, not correction, unlike skin-care or aesthetic procedures, where brands and practitioners are struggling to stop using the term anti-aging. Some have landed on terms like pro-aging, skin wellness and healthy skin. “
Talks about beauty in terms of achieving and maintaining skin health, rather than anti-aging. That concept matches with our clientele, who are more into self-care and wellness.
